The groundwork that decides where you rank in the local results block.
The rating isn't everything. With comparable reviews, profile quality is what separates businesses — and a poorly chosen primary category alone is enough to exclude you from the searches you should be appearing in.
Primary and secondary categories, attributes, description, service area, opening hours including public holidays, and consistent name, address and phone number everywhere else on the web.
This is where most of the quick wins are. A profile never revisited since it was created almost always carries several costly mistakes.
Google favours businesses that look alive. Regular posts, recent photos, seasonal updates, an answered Q&A section: all signals a frozen profile no longer sends.
We post according to your plan and ask you for photos at regular intervals — they carry the most weight, and nobody thinks to send them.
Anyone can suggest an edit to your profile, and Google applies some of them without telling you: changed hours, a moved address, a business marked as permanently closed.
We watch for these changes and correct them. On this point, a few hours' delay can cost a whole day of calls.
The other workstreams