Four stages, and a lot of consistency.

We record the state of your profile: primary category, secondary categories, attributes, service area, opening hours, photos, and whether your contact details are consistent elsewhere on the web.

We read every one of your reviews from the past twelve months, not just the rating. What keeps coming up in the criticism often says something about your organisation, not your trade.

We look at the three competitors ranking above you on your main search queries, and what they do that you don't.

Full correction of the profile. This is often where the fastest gain lies: a poorly chosen primary category alone can push you out of the results you should be appearing in.

Working through the backlog of unanswered reviews. We go back in time and reply to everything, starting with the most visible negative ones.

Building the review request into your actual routine: at the till, at the end of a job, as the customer leaves the appointment. If the gesture doesn't feel natural to your team, it won't last.

Review requests go out continuously. We reply to every review within 24 working hours, in your voice — you approve the tone once, and we stick to it.

Posts, photos, seasonal updates: the activity signal Google expects from a business that is alive.

A short monthly report: what came in, what was handled, and where you stand against the competitors we track.

A one-star review, a suspicious edit to your profile by a third party, a duplicate that appears, an attempted takeover: you are alerted and we deal with it within the day.

If your profile is suspended, we build the case and see the appeal through with Google until it is back online.